Royal Enfield: Building A Cult Following

Brand Excavations

1901, Enfield: 2 enterprising young men - Bob Walker Smith and Albert Eadie place bets on the future of transport and transition from producing bicycles to motorcycles, naming their first model - Royal Enfield. In 1932, their stylish new offering - Bullet, along with the two World Wars, earn them huge profits and make their company into a global success. But in 1955, they are compelled to sell their company to their Indian partner, Madras Motors. How does a company dying in its own country achieve such a lasting cult following in a country like India?

Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!

Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.

In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.

Produced by Aishwarya Javalgekar

Editing and soundtrack by Aditya Arya

Narration by Tavish Bhattacharya

Artwork by Artisto Designz

Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!