How to build a great brand as a consultant or coach w/ Aditi Jajal-Newey

Brand it! with Petchy

Tune in as I'm joined by Aditi Jajal-Newey – a Brand Efficiency Strategist who works with successful, busy and overwhelmed coaches, consultants and service-business entrepreneurs who need to optimize their brand and draw in more clients.

She uses a bold, unconventional approach to create a powerful brand core and a minimal yet effective marketing engine around that core.

Drawing from over 10 years of marketing and branding experience with businesses of all sizes, she has learned what a brand needs to do and just as much, what it does not need to do to create impact and revenue. In 2020, Aditi hit burnout as a consultant who tried to do it all. She stepped off the marketing hamster wheel and saw the one truth she carries in all of her work today: In today’s noisy business landscape, the only way to get your brand heard is by speaking directly and explicitly to your customer, and making them feel seen and heard. No best practices and strategies – brand-building is intimate relationship-building.

Aditi now helps other coaches, consultants and experts build those crucial relationships and create exponential results for their businesses.

I’m so thrilled to be welcoming Aditi on as a guest, and you’re in for a treat with this episode as we dive into what it takes to build a great brand in the consultancy and coaching space. Aditi also shares about her personal experience of overwhelm, and the clarity that came to her from that.

Shownotes

Connect with Aditi:

Website / Instagram