Harnessing Reviews: Brad Kaufman on Transforming Feedback into Business Growth
Manage episode 453300337 series 3604785
How Can Asking Your Top Customers For Reviews Transform Your Business's Online Credibility?
What if the key to skyrocketing your business's credibility and revenue was right under your nose? On this episode of the Bravo Kilo Advisors Podcast, Brad Kaufman and Sophia Yvette tackle the often-underestimated power of customer reviews. Brad Kaufman, founder and president of Bravo Kilo Advisors, unpacks strategic approaches to requesting feedback from your entire clientele—because every opinion matters. Through platforms like Google, Facebook, and Yelp, discover how to bolster your online presence and gain invaluable social proof that can elevate your brand’s reputation.
They also dive into the nuances of guiding customers to leave impactful reviews without overwhelming them with requests. Learn about incentivizing feedback with rewards like discounts and continued services, and how to handle less-than-perfect reviews to maintain and even boost your business's credibility. Engaging with all feedback, whether glowing or critical, isn't just a chore; it's a cornerstone of building long-term success and increasing revenue. Tune in to turn customer feedback into a powerful growth tool for your business.
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