Episode 5242 - Daniella McBride

Breaking the Biz Podcast

Original Recording Date: May 7, 2024
Daniella is the Head of Creator Partnerships for CreatorForce, ForceBrands’ specialized practice for creators and creator brands. Working alongside the sales and leadership team, she forges partnerships for the creator and celebrity brand sector. She takes pride in creating opportunities for CreatorForce as the go-to hub for building creator brand incubation companies by leveraging ForceBrands’ full suite of end-to-end hiring solutions. Daniella brings more than 10 years of experience in the entertainment industry to her role. She’s previously worked alongside some of the most influential agents, managers, investors, founders, celebrities, influencers, and talent in the consumer brand space. She began her career in unscripted casting and development for reality TV and documentaries for Evolution Media and production companies that worked with networks like E!, Bravo!, ABC Family, Fox, and many others. While casting, she saw a wave in the digital influencer space and wanted to be part of it. She worked at a multi-channel network called Fullscreen where she casted two SVOD shows before working in-house as a talent scout signing YouTube creators and influencers onto the platform.
Prior to joining Force, Daniella was the Vice President of Talent and Partnerships of Twila True Collaborations where she initially ran with the team a 360 brand incubation company, sourcing celebrities and talent who were interested in creating consumer brands. Some of the brands she helped create were in categories that included fragrance, skincare, grooming, pet, food, apparel, and many others. She managed communication between talent and the internal product development team from inspiration to launch.
Among some of her professional accomplishments, she’s won a Webby Award for casting "House Divided" with Fullscreen. Shows she’s casted for include E’s “Botched” and ABC Family’s “Monica The Medium.” During her career, she’s created more than 10+ consumer brands within a two-year period.

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