Ep 15: In conversation with Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion

Building Awesome Events (An Event Marketing Podcast)

In the 15th episode of Building Awesome Events, host Ankush Gupta is joined by Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion. She shares her extensive experience in the field, particularly her transformative journey in event marketing at IBM and her insights on integrating technology and creativity to craft unforgettable event experiences.
Listen to this episode which talks about the following:

1. Career Transition: Erin discusses her shift from consulting to event marketing at IBM, highlighting how her diverse background helped integrate creative and technical skills.
2. IBM Experience: She describes her role in managing and evolving IBM's large-scale event strategies, focusing on audience-specific content and strategic goals like lead generation.
3. Experiential Events: Erin emphasizes the importance of engaging all senses in events to create memorable experiences tailored to the audience's needs.
4. AI in Events: The discussion covers the use of AI to enhance event experiences, including practical examples from Erin's projects at IBM, like AI-driven interactive robots.
Join the conversation and learn more about the evolving landscape of event marketing, the need for creativity, deep audience understanding, and the strategic use of technology to create impactful and memorable events.🎙️
#EventProfs #IBM #Adhesion #FutureLeaders #AI #ExperientialEvents #CareerJourney

Chương

1. Ep 15: In conversation with Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion (00:00:00)

2. Introduction (00:00:14)

3. Erin's career journey into the event space (00:01:00)

4. Erin's role and responsibilities at IBM and event strategy (00:02:20)

5. Importance of experiential event programs (00:04:20)

6. Building effective event experiences (00:05:30)

7. Impact of AI on event marketing (00:10:27)

8. Social proof in event marketing (00:21:30)