Ep. 25: The Intersection of E-commerce and Psychology with Rieko Uesaki

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In this episode we are joined by Rieko Uesaki. Rieko has leveraged her superpower of empathy into building 2 complementary businesses. She the founder of both ISSHONI, a partner to eCommerce merchants from various businesses on how to succeed in Japan and Mindox, where in her role as the resident therapist and life coach, she provides a safe space and the clarity required for her clients to heal from their past experiences and design a life that works for them. Being part of the team that launched Shopify in Japan in 2017 and having worked side by side local merchants, Reiko generously shares her insights on what it takes to launch a successful e-commerce strategy in Japan as well as future trends we can expect over the next 18 - 24 months. We then dive into, how empathy is not an isolated gift we apply to our customers but rather, empathy when first applied to ourselves, in our own lives, is the foundation necessary to create and contribute to our businesses and to the wider community.

Also, I've included some of free resources from Reiko in the show notes. I hope you enjoy this conversation as much as I did and don’t forget to share your feedback with me on your favorite social platform.

Let's begin!

💡 05:35 | Launching Shopify in Japan
💡08:50 | Building empathy for an unknown client
💡14:00 | What do merchants need to succeed?
💡17:21 | Why Japan has not implemented the problems that have been solved
💡21:30 | An iterative approach to roll outs
💡27:00 | Successful e-commerce strategies; trust and copy, automation and marketing
💡30:50 | What's on the horizon for ecom; amazon luxury
💡34:45 | The connection between tech and therapy
💡36:30 | COVID and mental health
💡45:57 | Plan who you want to be, not what you want to do.
💡50:16 | Common COVID issues; self doubt and staying in your own thoughts
💡56:56 | Similarities of living abroad and COVID; anger, divorce
💡1:00:53 | Anger in your business life and how to control it before it controls you.
Free Toolkit: https://mindox.co/collections/tools
LinkedIn: https://www.linkedin.com/in/rieko-uesaki/
E-commerce: https://isshoni.cc/en/ (English), https://isshoni.cc (Japanese)
Therapy: https://mindox.co
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