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The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson
Manage episode 397134784 series 3401832
Nội dung được cung cấp bởi Stephen Moegling. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Stephen Moegling hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies.
Expect to learn:
- Why embracing vulnerability is essential for creativity and thriving teams
- Why the best brands focus on customer experiences
- How to identify key moments of your customer’s buying journey to create amazing brand experiences
- How to encourage creativity with your employees and team members
- And much more
CONNECT WITH CHRISTIE THOMPSON
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