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EP 390 | Market Better with Vanessa McQuad
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Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner.
In this episode we learn:
- marketing that’s generic doesn’t work, find a unique position
- know your qualification rate, closing rate, average sale, and gross margin
- niche down to create a specific goal for your marketing professional
- tie every lead to its exact source and know how much revenue each lead has generated
- understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance
- know the questions you need to ask any marketing partner.
Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
businessofdesign.com/?ref=2&campaign=podcast
151 tập
EP 390 | Market Better with Vanessa McQuad
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 09, 2024 22:11 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 439015893 series 1408635
Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner.
In this episode we learn:
- marketing that’s generic doesn’t work, find a unique position
- know your qualification rate, closing rate, average sale, and gross margin
- niche down to create a specific goal for your marketing professional
- tie every lead to its exact source and know how much revenue each lead has generated
- understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance
- know the questions you need to ask any marketing partner.
Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
businessofdesign.com/?ref=2&campaign=podcast
151 tập
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