Clever Copywriting And UX That Creates Exceptional Profits with Chris Silvestri

Buying Online Businesses Podcast

In today's fast-paced digital landscape, where every click counts, crafting compelling copy and designing user experiences that resonate with your audience can be the difference between stagnation and skyrocketing success.

For today’s episode, Jaryd Krause has invited Chris Silvestri to share his expert advice in copywriting and UX that creates exceptional profits.

Chris is the founder and conversion copywriter at Conversion Alchemy, a company specializing in assisting SaaS and ecommerce businesses in converting website visitors into loyal customers. His professional journey has taken him from a background in software engineering in industrial automation to copywriting and UX design at a usability testing startup. As a "conversion alchemist," Chris leverages his diverse skill set to help clients achieve growth and success.

They talked about digital psychology. How much work goes into research when creating clever copywriting and user experience? How does Chris separate the research into three different areas? What are they, and why does he do that?

They also dive into constructing a homepage that your audience loves and wants to take the next step with you. Why is good copywriting not about fancy words and the actual writing itself? And what good branding can do, examples of good branding and how to use these strategies for yourself?

There’s so much value in this episode that it’s something you definitely won't want to miss. Tune in now!

Episode Highlights

03:27 What is digital psychology?

09:08 The 3 important areas for copywriting and UX research

12:22 Proper implementation of collected data

20:29 CTAs depend on the type of decision makers

34:40 How to be good at copywriting?

37:36 How can businesses set themselves apart from the competition?
Key Takeaways

➥ Chris explains that digital psychology is his branded way of defining his services, aiming to be more specific than traditional copywriting. It involves understanding people, and research is a significant part of it, making up about 70% of his work. He dives deep into understanding the thought processes, decision-making, and knowledge gaps of potential and existing customers, using this research to inform his copywriting work.

➥ In homepage development and testing, Chris specializes in user-centric strategies. One of his key focuses is on homepage positioning, which begins by addressing the immediate needs and thoughts of visitors, aligning with their intent and concerns. Furthermore, he tailors the placement of Call to Action (CTA) elements based on user types, distinguishing between fast and slow decision-makers. Chris relies on data-driven insights to inform the precise positioning of CTAs. The testing process is divided into several stages, starting with usability testing, an initial phase involving real users to identify usability issues. Wireframes and mockups come into play for early usability testing, and high-fidelity mockups are subjected to further validation. This meticulous approach extends into the development phase, ensuring that the website engages users effectively and guides them seamlessly through their online journey.

➥ Chris highlights the significance of understanding a client's brand personality and using it consistently in messaging, which builds trust and allows for artistic expression while staying on-brand. They discuss how creativity can set businesses apart, even in perceived "boring" industries like SaaS B2B, by giving them a unique voice and angle on their value proposition.

About The Guest

Chris Silvestri is the founder and conversion copywriter at Conversion Alchemy, where they help SaaS and ecommerce businesses convert more of their website visitors into loyal and excited customers.
He went from software engineer in industrial automation to copywriter, then to UX designer at a usability testing startup. As a conversion alchemist, he combines everything he learns along the way to help his clients grow.

Connect with Chris Silvestri

➥ Website - https://conversionalchemy.net/

➥ Newsletter - https://christophersilvestri.com/newsletter/

➥ Twitter - https://twitter.com/SilvestriChris

Resource Links

➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Semrush (SEO tool) - https://bit.ly/3lINGaV
➥ Non Agency (SEO Audit) - https://bit.ly/3EPd7OZ

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

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