Content Planning & Email Marketing For Blogs with Meera Kothand

Buying Online Businesses Podcast

The misconception that consistency equals success when it comes to scaling a blog is a common one that many people believe. While consistency is undoubtedly important in maintaining a blog and keeping readers engaged, it is not the sole determining factor for achieving success and scaling the blog to new heights.

For today’s episode, my special guest Meera Kothand joined me to share her insights on content planning and email marketing for blogs.

Meera Kothand is an author of several Best selling books including “One Hour Content Plan,” “Selling the Intangible” and “The Blog Startup". Since 2015, she's helped over 100,000 small business owners and creatives lead through the noise by radically changing how they approach content - all without being on social media 24/7. Through her programs and courses, 1-1 strategic coaching, and more, she helps clients and customers market their business with a content ecosystem that oozes authority, melts resistance and inspires dream clients to click, sign-up and buy.

We have discussed several topics, including: Where do most people go wrong with their content creation and why is there something far more important than consistency? How to create a content plan that covers each part of your user's journey? How to bridge the gap from content consumption to your readers loving you and wanting to work with you?

They also dive into the use of email lists. What types of call to actions to use for different types of content? And how to re-purpose or create content for social media that can generate leads and sales, but only when warranted on each platform?

If you struggle in content planning and scaling your blog, this episode might help. Check it out and discover Meera’s techniques!

Episode Highlights

04:24 Consistency = successful online business?

06:39 Tracking the right people

09:32 Contents of different viewpoints

13:22 Building a strong brand

15:22 Where to start in content creation?

28:01 What type of email marketing should a blogger do?

30:37 Is creating batch emails good?

36:31 Repurposing content

Key Takeaways

➥ Consistency in content creation is not always equal to success. As an online business owner, you should consider other key factors such as producing high-quality and relevant content, being original, effectively distributing and promoting your content, engaging with your audience, and being adaptable to changes in the digital landscape.

➥ When creating your brand, intentionally repelling people who are not the right fit for your business can be a strategic approach that helps you build a strong and loyal customer base. It's about focusing on your core audience and attracting those who genuinely connect with and benefit from what your brand has to offer.

➥ For Meera, creating batch emails for 4-8 weeks allows for efficient time management and consistency in email marketing. It also provides the opportunity to address current trends, enhancing relevance and engagement with subscribers. This approach ensures a cohesive brand message while allowing flexibility for real-time adaptations.

About The Guest

Meera Kothand is an author of several Best selling books including “One Hour Content Plan,” “Selling the Intangible” and “The Blog Startup". Since 2015, she's helped over 100,000 small business owners and creatives lead through the noise by radically changing how they approach content - all without being on social media 24/7. Through her programs and courses, 1-1 strategic coaching, and more, she helps clients and customers market their business with a content ecosystem that oozes authority, melts resistance and inspires dream clients to click, sign-up and buy. Her work has been featured on Business Insider, MarketingProfs, Business News Weekly and several other sites.
Connect with Meera Kothand

➥ Book - One Hour Content Plan By Meera Kothand - https://amzn.to/3AFbeSf

➥ Book - 300 Email Marketing Tips By Meera Kothand - https://amzn.to/3oQnkFv

➥ Meera’s Website - https://www.meerakothand.com/

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause

➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX

➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV

➥ Semrush (SEO tool) - https://bit.ly/3lINGaV
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD

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