Carl-Gould-#70secondCEO-Overpaying Why do We do it

Carl Gould #70secondCEO

Overpaying Why do We do it?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

Years ago, I took my daughter to a concert. She was so excited and she was just happy to get in the door and I remember calling up and getting the tickets and they said, Where do you want to sit? And I said, get me in the building. I don't care where we are. It's not gonna matter, just get me in the building. I wasn't all that hyped up, I was to hear the music and that turned out to be a great show. But I was in the nosebleed seats way in the back next to the other moms and dads who just got in the building there too, right? However, then a couple years later, we go to a concert we all want it to really go to and we got the best seats we could and you know what? I gotta tell you something from the nosebleed seats, or the front row. You can hear the music just the same. Same concert, same people, same performers, the same stage, everything. It's the same concert, but we overpaid because it was something we wanted to be out. We've all done it. And why did we overpay because the things that are most important to us, whether it's the performance or the product or the service, provides it. You overpaid for your mortgage because they know peace of mind is number one or very close in your mind.