Baking With Heart With Marlene Goetzler, Owner of Freeport Bakery

Celebrity Gourmet Podcast

Marlene Goetzeler is the President and Owner of Freeport Bakery, a 40-year-old Sacramento-based bakery specializing in cakes, danishes, and German-style pretzels. With her husband Walter, Marlene and her staff grew the bakery into an award-winning business and Sacramento staple. She is an active member of the Retail Bakers of America, where she served as president from 2014-2016.

In this episode…

Have you made an impulse purchase lately? Did you buy it to satisfy your need for instant gratification? Or, perhaps it was a business investment?

When Marlene Goetzeler and her husband Walter learned a neighborhood bakery was for sale, they made a modest offer. To the Goetzeler’s surprise, the owners accepted. As a novice business owner without surplus cash, Marlene leaned into her creativity and mastered the art of guerilla marketing. Fast forward 37 years, their business is thriving, and she’s sharing her knowledge with up-and-coming bakers.

Listen to this episode of The Celebrity Gourmet Podcast, where host Odette D’Aniello chats with Marlene Goetzeler, President and Owner of Freeport Bakery, to discuss the bakery’s humble beginnings. Marlene shares the story of how her Ken-doll cake went viral, her appreciation for the baking community, and the pandemic’s impact on the business.