70: Arizona Muse – Running out of time: why the planet needs to be in fashion

Change Makers: Leadership, Good Business, Ideas and Innovation

Credited as the new face of American fashion by Vogue at the start of her career, Arizona Muse first gained exposure in 2010 when she was chosen to open and close Prada’s Spring-Summer 2011 catwalk show in Milan. She has since fronted advertising campaigns for the likes of Chloé, Karl Lagerfeld and Louis Vuitton, and has been in cast in shows for Burberry, Chanel and Dior. She was signed as the face of Prada in early 2011 and shortly after, the face of Yves Saint Laurent. She's since covered every major Vogue, including its American and British editions. Recently, Arizona has dedicated her efforts towards sustainability in fashion and is an advocate for better environmental practices, urging the fashion industry to examine its relationship with the world. She has protested alongside Extinction Rebellion and has adopted the role as a sustainability-consultant for fashion companies who wish to lower their environmental impact. Arizona sits on the board of The Sustainable Angle, a non-profit organisation that initiates and supports projects that minimise the environmental impact of the fashion industry, and contributes to Fashion Revolution, a team of business leaders, policymakers and brands who work together towards radically changing the way clothes are sourced, produced, and consumed.