014 Bill Sherman on The Practice of Thought Leadership

Chief Evangelist with Ethan Beute

Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.
Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.

Takeaways:

• The most important job of an evangelist is helping scale ideas, building communities, sparking conversations, and collaborating with others.
• The most important job of a thought leader is curating foundational ideas for their organizations, aligning with organizational goals, meeting customers’ needs, and encouraging more ideas.
• Most businesses would benefit from appointing a thought leader.
• Before bringing a thought leader into your company, figure out where the role and work fit relative to marketing, content marketing, and product marketing.
• Bill found that working in organizational development resonated deeply with him. He found that getting the right people to do the right thing for the right reasons and making sure that they were rewarded was really fulfilling work.

Quote of the Show:

• “Podcasting is one of the most delightful roles you can do.” (37:48)

Links Related to This Episode:

• Bill Sherman’s on LinkedIn: https://www.linkedin.com/in/bill-sherman-274a02/
• Bill Sherman’s on Twitter: https://twitter.com/BillSherman
• Thought Leadership Leverage: https://thoughtleadershipleverage.com/
• Leveraging Thought Leadership Podcast: https://thoughtleadershipleverage.com/thought-leadership-podcasts/

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

• YouTube: https://youtube.com/@chiefevangelist
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
• Chief Evangelist: https://www.podpage.com/chief-evangelist-with-ethan-beute/

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/