248 God, values and purpose in business with Jess Lopes

Christian Women in Business

5 Tips on incorporating God, values and purpose in business with Jess Lopes

1. Businesses versus brands – they are two different things. They are both essential but by building a solid brand you’re building equity in your business. How are we communicating, how are we sharing, and how do they perceive my brand.

2. Your values are not a marketing strategy. Values are who you are, and what you believe. Values and purpose come from the inside out and are authentic to you and your heart.

3. Less is more. Keep your marketing simple and effective. Be straightforward with how we can help our customers.

4. Progress over perfection. Test and learn all the way through your marketing. Everything you do is a learning exercise, go out there and try so you can understand. Don’t overthink and keep learning.

5. Social Media will not replace relationships. SM is supported. The most important is the relationships you’re building. Let it go. Find what works for you and your business through other medians.

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