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Leading the Marketing Efforts at Harvard Business School, with Brian Kenny, Chief Marketing and Communications Officer
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Nội dung được cung cấp bởi Tania Yuki. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tania Yuki hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing.
In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brian shares how he established marketing strategy - from scratch - at HBS, and how that was shaped by the pandemic.
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