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‘Turning Data into Marketing Strategy’ with Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid
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Nội dung được cung cấp bởi Tania Yuki. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tania Yuki hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid, tells us why “data is only as valuable as your ability to do something with it,” and how this informs his team’s strategy. He talks us through a tactical example of taking research from insights to action and how he gets his whole team to work on both data and creative using an example from the company’s reusables program.
“One piece of research that everybody collaborated on became this one piece of creative that everybody collaborated on. And it had a tremendous business result too,” shares Rooks.
In this episode, Andy explains how to shift from a “paint-by-numbers” approach and focus on the big picture in his fireside chat with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore.
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