Apples & Pears - Inbound Marketing Basics

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Cocktail: Apples & Pears
In this episode, we explore the fundamentals of Inbound Marketing and offer actionable tips to improve your current marketing strategy. We'll cover the essential concepts and walk through the basics, enabling you to shift from cold calling to nurturing leads. Our hosts, Rich and Catelin, are seasoned marketing experts with years of experience, so you can be prepared for actionable insights.
Recipe

Apples & Pears is a fall cocktail crafted by Charlotte Voisey. It combines apple-flavored vodka, pear, lime, Angostura bitters and hard cider with homemade vanilla-nutmeg syrup.

For a fresh twist, try juicing your own pear or opting for a high-quality bottled variety. The hard cider can be customized to your preference, though apple- or pear-based options align best with the drink's theme.

Ingredients

• 5 oz. apple-flavored vodka
• 5 oz. pear juice
• 3/4 oz. vanilla-nutmeg syrup*
• 1/2 oz. lime juice, freshly squeezed
• 5 dashes Angostura bitters
• Hard cider, to top (approximately 1 oz.)
• Garnish: apple slice
• Garnish: nutmeg, freshly grated

Directions:
Add the vodka, pear juice, vanilla-nutmeg syrup, lime juice and bitters into a shaker with ice and shake until well-chilled.

1. Strain into a double Old Fashioned glass over fresh ice.
2. Top with the hard cider.
3. Garnish with an apple slice and a sprinkle of freshly grated nutmeg.

*Vanilla-nutmeg syrup: Combine 2 cups sugar, 2 teaspoons ground nutmeg, 6 vanilla beans (cut in half lengthwise) and 2 cups water in a small saucepan and cook over low heat, stirring until sugar is fully dissolved. Let the syrup cool completely and strain into a closed container. Store in the refrigerator.
Recipe credit: liquor.com

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Chương

1. Apples & Pears - Inbound Marketing Basics (00:00:00)

2. Inbound Marketing Basics and Fall Cocktails (00:00:06)

3. Age and Martha Stewart (00:08:35)

4. Understanding Inbound Marketing and Lead Generation (00:11:54)

5. The Power of Inbound Marketing (00:23:01)

6. Fall Gift Giveaway Announcement (00:30:16)