Chai Spice Mule - What’s in a Jingle? The Power of Audio Branding

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The Effectiveness of a Jingle

This week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt brand recall whenever the jingle is heard.

Chai Spice Mule

This cocktail was inspired by autumn in Virginia, and we believe it's a fantastic holiday drink. A blend of warming, cozy winter spices and zesty ginger beer makes it perfect for sipping by the fireplace. Created by Nikki Drake, the bar director at 2941 Restaurant in Washington, D.C., we hope you enjoy this festive cocktail.

Ingredients

• 1.5 oz. Murlarkey Divine Clarity vodka
• 1 oz. chai spice syrup*
• 0.75 oz. ginger shrub**
• 0.75 oz. lemon juice
• 4 oz. Fever-Tree ginger beer
• Garnish: freshly grated nutmeg

Directions:

1. Add the vodka, chai spice syrup, ginger shrub and lemon juice to a shaker with ice and shake until well-chilled.
2. Strain into a Julep cup or copper mug over crushed ice, then top with ginger beer.
3. Top with more crushed ice.
4. Garnish with freshly grated nutmeg.

Chương

1. Chai Spice Mule - What’s in a Jingle? The Power of Audio Branding (00:00:00)

2. The Purpose and Process of Jingles (00:00:06)

3. Jingles Influence Brand Perception (00:08:53)

4. The Evolution of Jingles Through History (00:20:16)