009: Loren Nason: Diesel Brew

Coffee Man Show

One of the cool things in life is looking back at the people and relationships that sparked ideas that lead to action, and as with today’s guest, lead to a beverage. In this episode , you can see the Nason brother's truck driving dad influence the Diesel Brew brand. Also in the mix was Jesse’s professor who exposed him to excellent coffee made with a hand grinder and pour over method. Perhaps most critical to the birth of Diesel Brew was Loren’s Dr. who told him to stop drinking soda. “Diesel Brew is organic, cold brewed coffee that will give you a strong caffeine kick without the bitter and acidic taste of conventional coffee. Roasted, brewed and bottled in Southern California, the Nason brothers created Diesel Brew as a tribute to their truck driving father.” I started driving eighteen wheelers in North Idaho at age eighteen so I immediately resonated with the truck logo and the power of the brand as a whole. While not a coffee shop, these beverage brewing brothers definitely have their place on The Coffee Man Show and the growing cold brew scene at large.