9. Building an Inspiring Leadership Brand (with Brenda Bence)

Collective Genius Code with Gil Petersil

The crisis might become one more reason to work on your leadership brand as an entrepreneur, CEO or business owner. Throughout the interview Brenda gives us golden nuggets on how to use your personal brand for company’s growth. And don’t miss a simple but very useful exercise you can do everyday to understand what your personal brand is about.

0:00 Introduction

2:50 Changes in company’s brand strategy lately

4:51 Connection of customer service, sales and branding

7:07 Balance between leader’s personal branding and company’s branding?

9:49 The EXERCISE for building your personal brand strategy

15:56 Personal branding of a leader and corporate branding - what’s the priority?

16:45 MUST Do to strengthen personal brand during crisis

19:03 Where to start developing your personal brand?

21:38 A big mistake when it comes to a leader’s branding during crisis

27:15 Key benefits of learning how to build personal brand as a leader

29:20 Tools for building your personal brand (EXERCISE from Brenda)

34:52 Simple inexpensive activities to develop your brand

37:30 FAQ

40:48 Brenda about Masterminds

43:56 Masterminds during crisis