Strategies for broadcasting your live events; building your in-house staff

College Sports Communicators

These five CSC members – from NCAA Division I, II, III and Canadian institutions – held a discussion and Q&A on broadcasting your live events, presenting insights and takeaways on the following topics: • a variety of ideas on how to recruit and develop students to assist in broadcasting roles; • building strong relationships with your media carriers, and deciding on who to use • production and live event direction tips (working with different components) • working with limited resources as you build your broadcasting units • ideas on working with alumni, coaches and administrators on securing funding for broadcasting equipment and deliverables • recruiting and developing play-by-play and color announcers The four panelists and moderator were: Whitney Haworth – Georgia Southern University, Director of Creative and Digital Strategy Adam Ledyard – East Texas Baptist University, Assistant Athletic Director for Communications Reagan Ratcliff – Dallas Baptist University, Associate Director of Athletics for Media Relations Alex Souza – Coastal Carolina University, Assistant Athletic Director of Digital Initiatives and Branding Moderator: Elisa Mitton – University of Windsor, Sports Information Coordinator