Webinar: Making the Most of Your Content Days/Media Days/Photo Days

College Sports Communicators

As athletic communicators and creatives at every divisional level are responsible for setting up team media days/photo days to capture a wide variety of content for their digital/social and broadcast campaigns, the webinar panelists discussed how best to create a sports media day with structure, organization and best practice suggestions to make media day planning and execution more efficient, fiscally responsible and productive.These Media Days/Content Days/Photo Days events can include any or all of the following: headshots, video interviews, photography for promotional collateral, fun personable videos. long-form video interviews.In addition to answering 14 questions from the attendees, the presenters gave insights and suggestions on:- planning your budget and time and assessing the scale of the event to gauge appropriate resources needed- how to hold a successful content day with limited budgets and resources/personnel- types of equipment and setups to use, in terms of actual room space, backdrops, camera and video equipment and making stations for each student-athlete to go to- how to make each teams' media day feel special and unique for them- how to keep your collection of student-athletes engaged and energized as you work with them on content; how to ensure that they stay organized and- types of content to collect on media days- how to work with hesitant/shy student-athletes- how to work with coaches and being clear on your strategies and the "why's" of setting up these sessions- in the age of NIL, how to best distribute content from these special days to your student-athletes for their own personal branding and posting needs- post event, best practices for the work involved to organize, catalog and disseminate the content you capturedPanelists:- Temi Bajulaiye, America East Conference Associate Director, Creative Services & Digital Media - Emily Dorko, Adelphi University Associate Athletic Director for External Relations/SWA- Imry Halevi, Harvard University Senior Associate Director of Athletics - Content & Strategic Communications- Tyson Hutchins, BYU Associate Athletic Director for Creative StrategyModerator:- Cobe Wastler, Air Force Academy Director of Digital Strategy