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#56 A transformation unicorn? How Lands’ End became an ecommerce company with Constanze Freienstein
Manage episode 300890121 series 2454573
Lands’ End is a more than fascinating case, as this company was able to transform itself from a brick and mortar business towards a modern ecommerce company - something that I have never seen before.
That leads to the question: How was that possible? Why is Lands’ End now looking again into brick and mortar options? Could others maybe learn from this case? European Managing Director Constanze Freienstein answers to all this questions.
142 tập
Manage episode 300890121 series 2454573
Lands’ End is a more than fascinating case, as this company was able to transform itself from a brick and mortar business towards a modern ecommerce company - something that I have never seen before.
That leads to the question: How was that possible? Why is Lands’ End now looking again into brick and mortar options? Could others maybe learn from this case? European Managing Director Constanze Freienstein answers to all this questions.
142 tập
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