Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
#80 - Mars’ journey from wholesale to D2C - Balki Subramanian, Mars
Manage episode 337843077 series 2454573
Selling direct to the consumer seems to be the future for many brands these days. But what is a transition to D2C like for a major corporation that traditionally has sold to wholesalers? At Shoptalk, we spoke with Balki Subramanian about Mars’ D2C strategy and the various operational hurdles to get there. Listen in to learn more about what makes a D2C business successful, the importance of creating products that appeal to customer trends, and insights into recent acquisitions Mars has made.
142 tập
Manage episode 337843077 series 2454573
Selling direct to the consumer seems to be the future for many brands these days. But what is a transition to D2C like for a major corporation that traditionally has sold to wholesalers? At Shoptalk, we spoke with Balki Subramanian about Mars’ D2C strategy and the various operational hurdles to get there. Listen in to learn more about what makes a D2C business successful, the importance of creating products that appeal to customer trends, and insights into recent acquisitions Mars has made.
142 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.