#95 - Making the jump from offline to omnichannel - Dharmendra Mehta, Lals Group

Commerce Talks with Alexander Graf

Lals Group is a GCC retail brand that operates a diverse portfolio of home-grown and franchise brands. With co-host Lina Gallagher, I spoke with Dharmendra Mehta who leads the e-commerce business, and offers his insight on the current market and the key learnings from helping to grow the e-commerce channels for both furniture and children’s clothing brands. Listen in to learn about their journey from offline to omnichannel, why businesses in that region have always had a goal of profitability, and his thoughts on the so-called addiction to discounting so many consumers have.