Sebastian Hamann, CEO & Co-Founder of Shopware

Commerce Tomorrow

What drives a teenager to build a commerce platform? While many software vendors went bankrupt at the time of the dotcom bubble burst, brothers Sebastian and Stefan Hamann built Shopware and have gone to on to thrive in a very competitive market. From early beginnings to a hundred million in funding, the importance of remembering the shopper ALWAYS, to what it’s like to work with his brother for over 20 years, Sebastian discusses it all! Timestamps: Personal intro / background | 1:17 What drives a teenager to build a commerce platform? (Dial up, the first webshop, the first flat platform) | 2:16 Why do Germans like commerce so much? | 7:38 About Shopware - employees, customers, fundraising, stats | 11:48 Mid-market takes and a hundred million in funding | 13:03 Go wide or go narrow, the shopping experience | 15:15 The customer profile | 18:04 Why open source? Advantages/disadvantages of open source over MACH? | 19:51 Comparisons - Magento and Shopify | 24:50 How is it being co-CEO with your brother? | 28:57 What's next for Shopware? | 30:32 Commerce vendor market outlook 5-10 years from today? | 32:17