Ep. 137: Paving the Way for Online Success with Matt Stanley

CONEXPO – CON/AGG Podcast: Construction Business Insights For Contractors

Paving the Way for Online Success with Matt Stanley

In this episode of the CONEXPO-CON/AGG podcast, host Taylor White speaks with Matt Stanley, a paving foreman, marketer for American Pavement Specialist, and founder of Raised on Blacktop about the themes of marketing, branding, and company culture in the construction industry. Stanley begins by sharing his family's history in the paving business, with three generations working for their family's company. The two then go on to discuss Raised on Blacktop, a merchandise and marketing company started by Stanley in 2020, and the success it has brought him. The family dynamic within the business is explored, with Stanley sharing how his mother instilled the importance of getting along with his brothers, which has translated into a successful working relationship.

Throughout the conversation, Matt and Taylor touch on various topics such as social media engagement, branding, and consistency in content creation. Stanley emphasizes the importance of starting small and growing organically, and how his diverse background has influenced his brand's street feel. They also discuss the significance of fostering a positive company culture, which Stanley believes has contributed to his business' success. Join these two experts in the field here today to gain valuable insights into the paving industry and learn more about the importance of branding and company culture in business growth.

Topics:

• Taylor’s upcoming live podcast at CONEXPO-CON/AGG 2023
• Stanley's family and their history in the paving business
• American Pavement Specialists
• Raised on Blacktop
• Building a brand organically
• Seeking inspiration outside of the industry
• Company culture and employee retention
• Fostering a positive work environment
• The challenges Matt experiences in balancing work and running his brands
• The importance of consistency
• Matt’s vision for the future of his brands
• The importance of perseverance and maintaining a positive mindset
• Advice for aspiring influencers
• The machines that Matt’s company will have on display at the show
• Appreciating the hard work that goes into achieving big moments and taking time to enjoy them.

Quotes:

"Growing up, I get chills when I say this, because it's so important that my mom made sure that we all got along. There was no you hate your brother. It was none of that. From a young age, it was like, that's your brother. When you get older, they're going to be the only ones you could trust."

“A lot of people think we have a lot more guys than we do, but we're pretty lean and mean. We all wear a lot of hats.”

"Everybody's path to being that high number, being an influencer, is so different than everyone else's."

"I always look for inspiration outside of our industry."

"I want my brand to represent hustle. I want it to represent it could represent basketball, racing, skateboarding, but more so, going back to like, hustle, family business, getting up early, working hard."

"I think that needs to happen organically and I could see it happening in the next couple of years with both the brands, same as you."

"I don't like seeing what other people are doing so that I remain focused on my content is what's coming from my brain and not somebody else's."

"To get in the influencer brand deals game, you do kind of have to give out free work to begin with."

"But to post good content and get paid for it, it's, like, very hard to do."

"I enjoy the most getting to meet these manufacturers in person."

"Got to definitely live in the moment there and appreciate all the hard work because I'm not too good at that."

Links:

Taylor White on LinkedIn

To learn more about the 2023 CONEXPO-CON/AGG Show and to register, go to: https://www.conexpoconagg.com/show-experience

Komatsu Homepage

Raised on Blacktop

American Pavement Specialists