BARB :: STYLING PRODUCTS FOR FOLKS WITH SHORT HAIR

ContenderCast with Justin Honaman

Barb, co-founded by Sheena Lister and Megan Andrews, creates hair styling products for women, non-binary and trans people, or anyone who expresses themselves through short hair (Aka: Barbs). Sheena and Megan have had short hair for 15+ years. Before Barb, they were faced with an industry where nearly all short hair products were made for and marketed to men. So in 2021, they launched Barb to provide products and community for those who have been under-represented and under-served in the traditional haircare space. Barb's core customers are ages 25 to 45, and the brand sells nationwide via thebarbshop.com. They also work with a growing number of wholesale partners in salons across the country. They joins Justin to discuss this stylish brand!