007 - What Does Being Authentic On Social Media Mean? Listen To This For Some Ideas On That

Content Marketing School: business, content marketing, AI content creation, and LinkedIn tips for coaches, consultants, and entrepreneurs

A lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust.
But how much information do you really need to share? In this solo episode, I talk about 3 social media buckets: professional, personal, and private, and how to choose the type of content that works for you.
🔹Professional is generally information and advice, content that will help your clients move forward and reach their goals.
🔹Personal is giving people the opportunity to get to know you by sharing a peek into your life. For me, that's our dogs and social occasions.
🔹Private is whatever feels private to you. For some sharing details of their divorce feels comfortable. Others, like me, prefer to segment their lives.
When you're planning your social media content consider what type of content feels right for you.
Don't let coaches and trainers push you to share content, in the name of being vulnerable, that doesn't feel comfortable to you.

[LIVE VIRTUAL EVENT] Enhance Your Brand with Short-Form Video Strategies
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MON. MAY 13th 4 pm ET
https://streamyard.com/watch/a9EYNEPSTwjV
WED. MAY 15th 11am ET
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During this LIVE event you'll gain valuable insights into the world of short-form video and learn proven strategies to create content that resonates with your target audience.
Whether you're new to video marketing or looking to enhance your existing efforts, this Live virtual event is designed to provide you with actionable insights and inspiration.
🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.
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🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download
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