016 - Don't Let These Myths Keep You From Sharing Content On LinkedIn

Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs

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Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content.
In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media. Most especially LinkedIn.
🔹MYTH #1 - People will judge you and find your content lacking.
Most people are too busy thinking about their own content. They don’t have time to worry about what someone else is doing. And most people on LinkedIn are kind, generous people who are rooting for you.
As far as finding your content lacking, remember you don’t need to be an expert in marketing or video or whatever to share your insights. You only need to know more about the subject matter than your students. And be able to convey that knowledge in an accessible and engaging manner.
🔹MYTH #2 - Everyone with ten's of thousands of followers is wildly successful.
Most social media platforms, like LinkedIn, are more like highlight reels. Even when people share not-so-good news, like a campaign that fails or losing a big client, it’s unlikely they are sharing the entire story.
And even IF the people who seem successful are wildly successful. They didn’t start out that way. Every one of them started from zero. Zero connections. Zero posts. Zero followers. So the only person you should compare yourself with is you.

🔹MYTH #3 - You must be vulnerable on social media to be successful.
It’s true that being you helps build trust with your audience. Content that feels genuine and honest can help people get to know you. But you should be comfortable with whatever you post. If you feel something is too private to share online, don't share it.

BONUS: Easy way to lower stress and boost your confidence in 2 minutes flat. Stand like Superman. Listen to podcast for details.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
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