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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
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029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter
Manage episode 402403706 series 3525411
Nội dung được cung cấp bởi Annette Richmond, MA, Annette Richmond, and MA. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Annette Richmond, MA, Annette Richmond, and MA hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up.
Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.
Topics included:
🔹Winning your audience with copy that comes from the heart
🔹Recognizing the value you provide, a new perspective on selling
🔹Creating calls to action that will invite rather than repel your audience
🔹Being authentically you and why it's essential to writing copy
🔹Planning a ratio between informational emails and service offerings
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
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LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketi...
Chương
1. 029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter (00:00:00)
2. Content Marketing Strategies for Entrepreneurs (00:00:39)
3. Crafting Compelling, Strategic Content (00:11:25)
4. Building Confidence and Personal Branding (00:22:14)
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