064 | Old Opt-In Not Converting Anymore: 7 Steps To Create A New Freebie For Your List Building Efforts Content Systems For Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, Systems podcast

Revitalizing Your Opt-In for Increased Conversions

Michele, in her podcast 'Content Systems for Growth', discusses the importance of updating an opt-in to keep it aligned with your current business offerings and target audience. She outlines a seven-step process for creating a new opt-in that engages and converts. These steps include:

planning your opt-in with the end goal in mind
focusing on lead generation
deciding on your email campaign
creating content
setting up automations
launching and promoting your freebie
tracking and analyzing performance.

Michele emphasizes the need for the opt-in to solve a specific problem that leads to the desired paid offer, leveraging existing content where possible, and the importance of an email series in building a connection with potential clients. The aim is for the listener to understand how to refresh their opt-in to better serve their business and audience.

00:00 Introduction: The Struggle with Outdated Opt-ins 00:18 Welcome to the Content Systems for Growth Podcast 00:25 Identifying the Problem with Your Current Opt-in 01:28 The Journey to Revamping Your Opt-in 04:02 Step 1: Planning Your Opt-in with the End in Mind 05:17 Step 2: Lead Generation and Niche Focus 07:30 Step 3: Deciding on Your Email Opt-in and Creating an Outline 11:07 Step 4: Creating the Content for Your New Opt-in 12:37 Step 5: Setting Up the Automations 13:54 Step 6: Launching and Promoting Your Freebie 14:20 Step 7: Tracking and Analyzing Your Metrics 15:57 Conclusion: Wrapping Up and Next Steps

LINKS:

Link to the blog post: https://misstask.com/planning-and-brainstorming-your-opt-in/

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