Should Your Organization Invest in Starting a Podcast?

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Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question?

In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.)

Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types:

  • Reach
  • Reputation
  • Relationships
  • Revenue

Read Abbie Fink's blog post for this episode: "Should You Incorporate a Podcast into Your Communications Strategy?"

If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show:

Additional Resources

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of, the leading independent B2B podcast network in Arizona.

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