E040 - Leveraging Influencer Marketing

Corner Your Market

Influencer marketing can be a very effective way to promote your company’s products and services. It might be able to help you reach a new audience and tap into an audience that is loyal, authentic, and aligned with your brand. In this episode, I discuss details of influencer marketing, and how a company like yours might be able to use influencer marketing to further its overall business objectives.

In this episode, I cover:

• What is an influencer
• Who are micro-influencers
• Why you might want to use influencer marketing
• Listen all the way through for the Top 5 and/or 6 Factors to Keep in Mind When Considering Using Influencer Marketing

There you have it, a rundown of influencer marketing and how you might be able to leverage it for your business.

Yeah, at least some of the reports I reference in the podcast:

Digital 2023: Global Overview Report" by Datareportal (https://datareportal.com/reports/digital-2023-united-states-of-america)

A study by Mediakix

https://go2.experticity.com/rs/288-AZS-731/images/Experticity-KellerFaySurveySummary_.pdf

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