How To Attract Your Ideal Clients Through Storyselling with Mark Leruste

Creative Courage

Wouldn’t it be nice to attract your ideal clients without having to send hundreds of proposals and spend countless hours on sales calls?

Mark Leruste joins me in this episode to share his strategies for doing just that. Mark is the king of ‘Storyselling’. His TED Talk, ‘What they don’t tell you about entrepreneurship’ has amassed over one million views, and he gets paid five-figure sums to speak for blue-chip clients like Google, Nike, and Adobe.

We have a focused conversation on exactly how you can use your story to attract your dream clients and gain the upper hand in creative pitches.

Storytelling doesn’t come naturally to a lot of us, but the frameworks that Mark shares will allow you to plug your story into your brand and start truly connecting with your audience.

Covered in this episode:

• How to use your story to attract your dream clients.
• The 3-step framework to transform your portfolio.
• How our attraction to stories is biologically ingrained in us all.
• Why politicians tell stories over sharing figures.
• How to turn client case studies into powerful client stories.
• The 5 types of stories that you can use to connect with your audience.
• How to guarantee useful testimonials from your clients.
• Techniques for building empathy with your clients and making them feel seen.
• How stories can make sales more enjoyable for creatives who hate sales.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Mark Leruste - https://www.markleruste.com/

Storycast - https://www.storycast.co/

Mark’s TED Talk - https://youtu.be/f6nxcfbDfZo

CONNECT

Mark Leruste on LinkedIn - https://www.linkedin.com/in/markleruste/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e

Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam