161. Lessons and Takeaways from my Recent Level Up Mastermind Retreat

Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

https://wendybatten.com/161/

I recently hosted 12 of my Level Up Mastermind members at a 2-day retreat in Orlando, FL. Members came from all over the US, Canada, and even one from New Zealand! The experience was profound on so many levels that I felt compelled to share some lessons and takeaways with you here on the podcast.

First of all, there is a lot to be said about meeting in person! Only a few members (me included) had met prior to this gathering. We meet on Zoom once a month and have weekly drop-in calls but the camaraderie and community seems to become magical when you meet up with such a strong group of like-minded people in person. It’s so important to remember that we are not alone in running our retail businesses! Be on the lookout for an upcoming episode of the podcast where my Level Up Mastermind members share their best tips. It’s going to be so good!

Secondly, my retailers are all at different stages of business, but most are in the “refinement” and “growth” stages as identified below.

Three Seasons of Business:

1. Building: Becoming known in your community, building your brand

2. Refinement: Finding your groove, the “messy middle,” understanding your numbers

3. Growth: Role as CEO is expanding, adding revenue streams, the “sweet spot”

But you came for the meat and potatoes of the retreat. Here they are!

6 Lessons and Takeaways from my Mastermind

1. Find your momentum (or relocate it).

Feeling drained, uninspired, or unmotivated are common and usually come from not having a clear direction. But remember! Goals love action. Step into the role of CEO and ask yourself: What do I need to regain that momentum? What needs to change? Do I need to talk to a like-minded biz buddy? Join a group? Take a vacation?

We can’t live in our comfort zone. We have to do the work we don’t like or don’t want to do.

“The best we can do is to keep asking for help and accepting it when we can. And if you keep on doing that, you’ll always be moving towards better.” -Higgins, Ted Lasso

2. Revisit the goals you set for your business and lifestyle. Ask yourself: What do I want from my business now? Five years from now? Am I building a brand that is an asset that is sellable or an empire that serves you for many years? The bonus around being business owners is that we get to choose who we serve.

You need to know what YOU need from your business. Ask yourself: Am I getting the paycheck I need? Am I building an asset? Do I have time freedom? Remember: This looks different for everyone.

3. Understand where your money is going.

Stop chasing sales if you haven’t figured out your margins, expenses, payroll, your paycheck, profits. You must dig into your numbers and understand the basics of where all of your money is going.

If you need more help with this topic, you need to be in the Inner Circle over the next two months as we deep dive into this ahead of our Holiday Boot Camp.

“The person who doesn't know where his next dollar is coming from usually doesn't know where his last dollar went.”

4. Your brand message/image/personality is crucial.

We had a special guest at the retreat, Mr. Adam Blackwell. Mr. Blackwell owns an advertising agency and runs many other successful small businesses alongside Mrs. Millie Blackwell. Mrs. Blackwell attended as a member of my Level Up Mastermind. Even across multiple seemingly different businesses, their branding is unique and unified.

A great tip Mr. Blackwell gave us was to think of your brand as a person. Give them a personality and even a name. Ensure that across all platforms your brand is cohesive.

Check out their businesses on instagram: @blackwellandsons and @thevillagebookshop

5. Stop wasting time on tactics and vanity metrics and get real and curious about strategy and metrics.

Doing so will get you more predictable sales. We worked on understanding how to implement SIMPLE REAL SALES and MARKETING strategies.

Focus on the following:

• Understanding your audience and who needs to know us and HOW we can get better known and our brand out there

• How to pull those people from lurkers to shoppers and then raving fans

• Knowing how to measure so that you can have more predictable sales, paychecks, time off.

If you need more help with this topic, you need to be in the Inner Circle over the next two months as we deep dive into this ahead of our Holiday Boot Camp.

6. Brainstorming with a community of like-minded retail shop owners is magical.

Hey! I built a container just for this! Why reinvent the wheel? There are countless years of experience within my Retailers’ Inner Circle. As a member you’ll have access to really cool shop owners and their shops, tons of masterclasses you can access on your own time, and the ability to brainstorm and bounce ideas off of YOUR people. Not to mention, we have two scheduled opportunities every month for live coaching calls and Roundtables.

I hope this was helpful to you and remember, you can always reach out to me via my website or on social. I would LOVE to see you in my Inner Circle this month!

Related podcasts we think you’ll like:

Episode 149: Retailer Success Series: How Two Friends Turned a Creative Hobby into a Successful Retail Business

Episode 133: Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh

Episode 132: Retailer Success Series: Community Marketing Strategies with Millie Blackwell

Episode 122: Retail Success Series: CEO Mindset and Community with Sylvia Davis from Louisville Mercantile

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.