067 – Introduction to Instagram Threads [Spark Infinity]

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With massively exaggerated rumors of Elon Musk running Twitter (X) into the ground, Meta founder and CEO Mark Zuckerberg couldn’t resist the allure of launching a new platform to rival and quickly eclipse the “waning” X. So far, things haven’t exactly gone that way, but because Threads was integrated with Instagram, it initially got more traction than even ChatGPT. A little over a year has passed, and the dust has settled. Threads is alive and well (and so is X, which still boasts more features than Threads). So, should you consider adding Threads to your marketing mix if you haven't already? Join David and Karlo as they explore Meta’s daring venture into microblogging. Download the PDF Transcript Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – Introduction 01:58 – What is Threads? 02:51 – Why was Threads created? 05:53 – Should you be excited about Threads? 06:47 – Key stats and fun facts 07:57 – Is it worth adding Threads to your marketing mix? 09:08 – Group discussion Transcript: David: Welcome to Spark Infinity Office Hours. Today's date is September 19th, 2024. I'm David Andrew Wiebe, and I am joined today by one of our members, Karlo. How are you doing, Karlo? Karlo: I'm doing well, thank you. How are you doing? David: I'm always good, man. Karlo: Great. David: What have you been up to lately? Anything cool with social media? Karlo: Promoting my Tarot Power Reading Bundle on my Reiki and Tarot page on Facebook and also on my website and Instagram afterward. David: Oh, awesome. Why don't you do a quick briefing for us so our audience can learn more about what it is that you're offering in that bundle? Karlo: Well, let's see. It is an hour-and-a-half session consisting of a Tarot session at the beginning, and then the other half of the session is a Reiki session to clear any blockages and rebalance the aura. And right now it's at a 30% discount from $170 to $119. Book before the end of September 22nd and get a free half-hour meditation/relaxation music track. David: That sounds incredible. Wow. Karlo: Yeah. David: Okay. If you've got a custom link or anything you want to share, maybe bring that next time and we can plug that too. Karlo: They can go to KarloKeet.com and there's a really big green button that says book now. David: KarloKeet.com. Awesome. Karlo: Yep. David: Okay. Everyone go and check that out for sure. I'm working on the Digital NO-Mad plus six bonuses bundle. That's almost ready to go, but I can't announce that just yet. I can talk about it, but that'll be available real soon. And just to give a sneak preview, you're getting seven resources for 10 bucks, which could potentially save you thousands of dollars in all kinds of travel catastrophes. So, grab it if you're creating your freedom lifestyle, that would be my advice. What is Threads? Today's topic is an introduction to Threads. And the first thing we need to look at is “What is this thing?” I always find it valuable to understand a social network before diving in and trying to do something with it, knowing where it's been, but perhaps most importantly, knowing where it's now going can help you align with that stream and get better results with that social network. Threads is an Instagram social media app where you can participate in public conversations. You can post threads, reply to others, repost threads, and follow other personalities. This is how Instagram or Wikipedia likes to term it, but as far as I'm concerned, it's a Twitter copy or it's a direct competitor to X, but we'll get to that. Threads was launched on July 5th, 2023, so it's been out a little over a year. Why was Threads Created? Why was Threads created? Instagram created Threads to bring the same social media experience – in other words,