2 Ways to Fight Against Today's Transactional Sports Environment

Culture Builders

Tony Bennett, one of the most transformational coaches in sports, recently retired, citing the unhealthy state of the game and college athletics. He isn’t the only one—Nick Saban, the legendary seven-time National Champion, also stepped away for similar reasons. Both coaches built their success on long-term player development, strong relationships, and team-first values, but the current system seems to reward transactional mindsets over transformational growth. In this video, we explore why these greats are bowing out and what the rest of us can do to fight back against the shifting landscape of college sports. From reframing sports as a privilege to fostering a team culture focused on service and others, these insights offer a way forward for coaches committed to transformational leadership. Want to help your players shift from self-focus to other-focus and build a strong team culture? Learn more about impactful initiatives like "Teaming Up with Teams" and how they can transform both your team and the communities you support. 📖 Learn more in The Culture System (Chapter 10 and 18) 🎓 Join the Transformational Coach & Culture Certification Program 🌍 Explore how to Team Up with a team: https://teamup.world/teaming-up-with-teams #TonyBennett #NickSaban #CollegeSports #NIL #TransformationalLeadership #TeamCulture #Coaching #AthleteDevelopment #TeamingUpWithTeams

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