Episode 43 - Avis Easteal (Luxasia)

Customer Insight Leader podcast

For episode 43, we hear from an experienced data & business leader in Asia. Avis Easteal is currently Head of Consumer at Luxasia (an omni-partner of many globally recognised luxury lifestyle & personal care brands). She joins me from Singapore. Avis explains her work as connecting people, data, marketing and customer experience, to translate business to IT and vice-versa in order to digitally transform companies.

During our conversation we explore her career history and what she has learnt along the way. We dig into the need to ask questions to get to the real business need and the challenge of moving from agency-side to client-side leadership roles. Avis also reflects on whether the role changes she has made along the way were brave or not. We usefully explore why data leaders can make very capable business leaders & the benefits of considering a move into CX, sales or marketing roles.

We also explore Avis' passion for digital marketing and the difference that analytics-led personalisation can make. Then to close, Avis shares her answers to two of my perennial questions (advice for less experienced analysts & what she has changed her mind on). There is plenty to learn in this episode from a woman who has proven her ability to improve businesses through data-led thinking.