Episode 22 - Factoids about the MBTI and the Big-5 Personality Systems

Customer Secrets

I recently read an article by Dario Nardi called "Factoids re MBTI® instrument and 16 Types" and I wanted to discuss a few key points that Dario brings up. He is of the "Strategist" personality temperament, meaning that in his Myers-Briggs type, he has the letters N and T. The "N" is for Intuition, and the "T" is for Thinking.

Not only are we discussing the points of his article -- which I agree with -- but I also want you to pick up what is important to the person with the "Strategist" temperament. When you know what is important to that type of person, it gives you a short-cut to marketing and selling to them.

But getting back to his article, he brings up several great points. The one that I find to be most important is that behavior is based not only on your learning and experiences, but it is 40-to-50% based on your personality. What this means is that what your customers do is not just based on their past and how they grew up, but it is also based on "instinctive traits" that they are born with. If you as a marketer or salesman are using these personality traits in your selling, you will have a huge advantage over your competition.

I also talk about our facebook group, which is called Personality Marketeers. Check it out for Michaels daily facebook live discussions.

Also be sure to check out our blog at Customer Secrets website.