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S4 Ep 1: What the heck *IS* copy, anyway?
Manage episode 328246319 series 2786252
So let’s talk about it. What do you think the word “COPY” means?
Because it’s hard to write copy when we’re unclear about where we’re standing.
Copywriting ≠ copyrighting
Copywriting ≠ journalism
Copywriting ≠ content
Coz we can't begin to start writing copy (let alone kickass, make-you-sit-up-and-pee-your-pants copy) if we don't know what the heck it is -- and what it isn't.
In the kickoff episode of Season 4, a primer for you on what copy is, what it isn't, and examples of where to find it. Think of it as Step Zero on your journey to better copy.
If you liked this episode, subscribe so you don't miss another episode.
97 tập
Manage episode 328246319 series 2786252
So let’s talk about it. What do you think the word “COPY” means?
Because it’s hard to write copy when we’re unclear about where we’re standing.
Copywriting ≠ copyrighting
Copywriting ≠ journalism
Copywriting ≠ content
Coz we can't begin to start writing copy (let alone kickass, make-you-sit-up-and-pee-your-pants copy) if we don't know what the heck it is -- and what it isn't.
In the kickoff episode of Season 4, a primer for you on what copy is, what it isn't, and examples of where to find it. Think of it as Step Zero on your journey to better copy.
If you liked this episode, subscribe so you don't miss another episode.
97 tập
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