REPLAY: How Data Is Enhancing the Fan Experience with Machelle Noel of the Texas Rangers Baseball Organization

Data Driven Leadership

In this replay episode, Jess Carter and Resultant’s Data Modeler, Brittany Goodwin, discuss the importance of laying the right foundation for scalable data success. To start, one must ask the right questions and focus on strategy over tools in order to lay the groundwork for scalable, long-term success.

Their conversation sets the stage for insights from Resultant’s Client Success Leader, Brian Vinson, and Machelle Noel of the Texas Rangers Baseball Organization, whose experience mirrors these concepts. Michelle shares how the Rangers leveraged a Strategic Data Roadmap to prepare for their new, state-of-the-art ballpark. She reveals how starting with strategy enabled her team to integrate real-time data for concessions, ticketing, and operations, enhancing both fan experience and business outcomes.

In this episode, you will learn:

• The framework for building a scalable data model with analytics

• How to use data to address operational bottlenecks in real-time

• How a partner can transform your data strategy and outcomes

Things to listen for:

• (00:00) An introduction to the episode with Brittany Goodwin
• (04:00) Start with strategy before selecting tools
• (06:50) The importance of modular data models for scalability and efficiency
• (10:49) Finding quick wins with the right data
• (13:14) Scaling data analytics with the Texas Rangers Baseball Organization
• (16:27) Strategic data assessment with Resultant
• (20:14) Real-time reporting for game day operations
• (23:31) How data helped the Texas Ranges pivot during COVID-19
• (27:09) Sharing key insights with stakeholders

Resources:

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