How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

Decoder with Nilay Patel

It’s almost the Fourth of July, and that means it’s time for our annual grilling episode. This year, I’m talking with Big Green Egg CEO Dan Gertsacov, who has big plans for using very modern fan-based marketing techniques to expand the market for the company’s old-fashioned, fire-burning, aspirational product.

Links:

• Big Green Egg Appoints a New CEO | CookOut News
• Big Green Egg 50th Anniversary 1974-2024 | Big Green Egg
• Yep, Big Green Egg Just Made a Beer Keg | Gear Patrol
• AI could kill creative jobs that ‘shouldn’t have been there in the first place,’ OpenAI CTO says | Fortune
• Campfires, explained | Vox
• An ‘Epidemic’ of Loneliness Threatens Health of Americans | Scientific American
• RIP: Here are 70 things millennials have killed | Mashable
• “Genius of the AND” | Jim Collins
• Keurig's attempt to 'DRM' its coffee cups totally backfired | The Verge
• A Look at the Danny Meyer Documentary The Restaurateur | Eater

Transcript:

https://www.theverge.com/e/23952121

Credits:

Decoder is a production of The Verge, and part of the Vox Media Podcast Network.

Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James.

The Decoder music is by Breakmaster Cylinder.

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