Chris Walker: "The Largest Issue in B2B Go-to-Market Is DATA"

Demand Decoded: Demand Generation & Digital Marketing Podcast

Demand Decoded: Demand Generation & Digital Marketing Podcast

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The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

cách đây 7 ngày trước18:09

Nghe Sau

Danh sách

Thích

Đã thích

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

cách đây khoảng một năm trước 1:04:54

MP3•Trang chủ episode

We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies.
As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen.
He dives into the biggest problems plaguing B2B marketing today, including where companies waste budgets and where they should strategically invest more. Chris highlights a major opportunity for forward-thinking marketers to make an impact right now and shares some honest thoughts on the role of outbound marketing in an effective go-to-market engine.

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57 tập

#Business #Marketing #Demand Generation #Digital Marketing #Lead Generation #Marketing Tips #Content Marketing #Website Design #Entrepreneur #Blended #SEO #Brand #Marketing Strategies #B2B Marketing

Demand Decoded: Demand Generation & Digital Marketing Podcast

Chris Walker: "The Largest Issue in B2B Go-to-Market Is DATA"

Demand Decoded: Demand Generation & Digital Marketing Podcast

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Watch all episodes on YouTube
Join future episodes live on LinkedIn

57 tập

#Business #Marketing #Demand Generation #Digital Marketing #Lead Generation #Marketing Tips #Content Marketing #Website Design #Entrepreneur #Blended #SEO #Brand #Marketing Strategies #B2B Marketing

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Demand Decoded: Demand Generation & Digital Marketing Podcast

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Demand Decoded: Demand Generation & Digital Marketing Podcast

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