Why Email Nuturing Doesn't Work and What to do Instead

Demand Decoded: Demand Generation & Digital Marketing Podcast

Player FM - Internet Radio Done Right

Đã thêm cách đây hai năm

Nội dung được cung cấp bởi Blend. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Blend hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

cách đây 7 ngày trước33:58

Nghe Sau

Danh sách

Thích

Đã thích

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

cách đây khoảng một năm trước 49:12

MP3•Trang chủ episode

The promise of email nurturing is enticing - send a series of timed emails to cold leads and watch them warm up as hot prospects ready to talk with sales.
But the data reveals a different reality.
As today's buyers remain anonymous and tune out generic emails, marketers are realising email nurturing is ineffective.
In this episode of Demand Decoded, we explore why this set-it-and-forget-it approach fails and look at more effective alternatives tailored to modern buyer preferences.
Join us as we discuss the limitations of email nurturing and look at approaches that (actually) work in today's landscape.
Email nurturing won't convert leads - let's talk about what will.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

57 tập

#Business #Marketing #Demand Generation #Digital Marketing #Lead Generation #Marketing Tips #Content Marketing #Website Design #Entrepreneur #Blended #SEO #Brand #Marketing Strategies #B2B Marketing

Why Email Nuturing Doesn't Work and What to do Instead

Demand Decoded: Demand Generation & Digital Marketing Podcast

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Watch all episodes on YouTube
Join future episodes live on LinkedIn

57 tập

#Business #Marketing #Demand Generation #Digital Marketing #Lead Generation #Marketing Tips #Content Marketing #Website Design #Entrepreneur #Blended #SEO #Brand #Marketing Strategies #B2B Marketing

Alle episoder

1
[MUST LISTEN] Is SEO Still Worth Investing In? 25:50

cách đây 6 ngày trước25:50

25:50

In this episode, Dan tackles a common question: does SEO still work? As search changes with AI and people watch more videos, he explains why SEO remains valuable - especially for businesses selling products and services. Dan shares practical advice about combining SEO with other marketing channels. Learn how to balance creating videos and writing content while standing out from competitors. Whether you're rethinking your SEO approach or planning your next marketing strategy, this episode offers straightforward guidance for today's changing search landscape. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
LinkedIn Ads: The Money-Burning Mistakes That Are Killing Your ROI 40:48

cách đây 13 ngày trước40:48

40:48

In this episode, Dan pulls back the curtain on the costliest LinkedIn advertising mistakes he's uncovered after analysing millions in ad spend across dozens of accounts. Whether you're just starting with LinkedIn ads or looking to optimise your existing campaigns, this episode is packed with actionable insights to help you dodge common pitfalls and maximise your advertising ROI. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
The Marketing Skills Crisis: Why Teams Are Falling Behind in 2025 32:47

cách đây 20 ngày trước32:47

32:47

There is a huge, and ever-growing skill gap that's making it harder for marketers to deliver real business impact. While businesses continue to increase their marketing investments, they're not seeing the same return. In this episode we dig into why throwing more resources at the problem isn't the solution. Instead, success in 2025's complex marketing landscape requires a specific set of capabilities that many teams haven't yet developed. A must-listen for anyone trying to understand why traditional marketing approaches aren't cutting it anymore and what skills teams really need to drive results in today's environment. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
AI in Demand Generation - Beyond the Hype 42:51

cách đây 27 ngày trước42:51

42:51

AI has dominated conversations for the past two years, with endless possibilities discussed but few concrete applications for demand generation. In this episode, we cut through the hype to explore practical AI use cases that every business can implement in their demand gen strategy right now. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
Is Marketing Undervalued in Your Business? 34:41

cách đây 5 weeks trước34:41

34:41

Despite clear data showing marketing's vital role in business growth, many organisations continue to undervalue its impact. If you're tired of being the last voice heard at the table and facing constant budget cuts, this episode is for you. We'll explore why businesses undervalue marketing and share practical strategies to shift this perspective in your organisation. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
Where Marketing Budget Goes to Waste 48:06

cách đây 6 weeks trước48:06

48:06

Marketing budgets are often poured into strategies that deliver zero ROI, yet many marketers continue investing in ineffective tactics. In this episode, we explore why marketers fall into costly spending traps, and how proper data analysis can help you identify and eliminate wasteful marketing investments. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
50 Episodes Later - What Actually Works in B2B Demand Generation 47:40

cách đây 7 weeks trước47:40

47:40

Join us for the 50th episode of Demand Decoded! To mark this special milestone, we're distilling two years of incredible insights, guest expertise, and proven strategies into one powerful episode. We'll reveal what REALLY works in B2B marketing, bringing together the fundamental lessons that have emerged from our journey so far. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
How to Create a Website Strategy That (Actually) Drives Revenue 52:27

cách đây 11 weeks trước52:27

52:27

Your website influences every deal you close - yet most businesses still don't create a strategy for it. In this episode of Demand Decoded, we'll explore how to create a website strategy that will transform your website from a static resource into a strategic tool that actively drives pipeline and revenue. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
The 7 Best B2B Marketing Strategies for 2025 42:39

cách đây 13 weeks trước42:39

42:39

We're back at it again, sharing what's actually working in B2B marketing for 2025. Based on real results from us, our client campaigns and insider insights from our network of marketers, we break down the strategies you can't afford to miss next year. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
Proven Approach to Paid Ads - Live Strategy Session 2 1:00:18

cách đây 15 weeks trước1:00:18

1:00:18

This live strategy session focuses on paid ads in demand gen. We discuss: How to decide which channels you should be using Best practices for paid ads in B2B demand gen How to measure what's effective in your own business Watch all episodes on YouTube Join future episodes live on LinkedIn

1
MQL is NOT The Problem 27:50

cách đây 17 weeks trước27:50

27:50

Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
Lead-to-Demand Generation Transformation: Live Strategy Session 58:05

cách đây 19 weeks trước58:05

58:05

Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create a thriving demand gen engine thereafter. We also had some great questions and insights from the audience. Click here to register for the next session (paid ads special). Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations 41:01

cách đây 21 weeks trước41:01

41:01

In this episode of Demand Decoded, Dan and Phil go beyond the typical event recap to share Blend's experience at INBOUND 2024. They unpack valuable insights from sponsoring the event, reveal winning strategies for effective event marketing, and distil key takeaways from conversations with over 500 marketers. Tune in for a deep dive into the current state of marketing, emerging trends, and the challenges facing today's industry professionals. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
Find & Convert: A Proven SEO + LinkedIn Ads Strategy 49:28

cách đây 22 weeks trước49:28

49:28

This episode is a recording of Dan's talk hosted by Metadata's Demand Community. SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically. In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO and LinkedIn ad efforts. You'll learn a proven SEO approach to increase discoverability and an integrated strategy with LinkedIn ads to drive high-intent conversions from your target audience. By the end of this talk, you'll have actionable advice on how to drive demand and grow your pipeline using these two essential marketing channels. Watch the recording here to see the slides. Join the DEMAND community. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
The Paid Search Audit That Drives Results: A Complete Walkthrough 58:02

cách đây 24 weeks trước58:02

58:02

In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns. From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actionable insights. If you’re running paid search ads, this is a must listen episode. We break down the entire audit process to help you maximise your ROI and achieve real business impact. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.