"The Importance of Fundamentals in UX" - Darren Hood

DesignOps Aligned - Podcast Show

"The Importance of Fundamentals in UX" - DesignOpsAligned - Act 01 - Scene 01 - Darren Hood
The current state of the UX market is described as 'upside down' with the rise of specializations and the misconception that UX is only about aesthetics. The importance of fundamentals, such as wireframes, and the need for a scientific approach to UX is emphasised. The rush to learn UX quickly and the focus on aesthetics over functionality are seen as detrimental to the field. To show the benefits of true UX, there needs to be a commitment to proper education and a recognition of the failures of those who prioritize aesthetics over user experience.

UX is not UI Tees: https://www.kaizentees.com/

Takeaways:

• The UX market is currently 'upside down' with the rise of specializations and the misconception that UX is only about aesthetics.
• Fundamentals like wireframes are essential in the design process and should not be abandoned in favour of aesthetics.
• A scientific approach to UX is necessary for success, and rushing to learn UX quickly is detrimental to the field.
• Proper education and a commitment to user experience over aesthetics are needed to show the benefits of actual UX. Focus on understanding users and their pain points to inform and improve the design process.
• Utilize personas to keep the user at the forefront of design decisions and optimize the experience.
• LX (Learning Experience) design combines UX and instructional design principles to enhance the learning process.
• Address missing elements in the industry, such as information architecture, cognitive load, and semiotics.
• Manage the encroachment of other teams on UX work and advocate for the importance of UX expertise.

Don't forget to:
👍 Like this video if you found it helpful.
🔔 Subscribe to our channel for more design operations and business optimization insights.
💬 Share your thoughts or questions in the comments below!
Follow Us:
• LinkedIn: https://www.linkedin.com/company/104057087/
• Instagram: https://www.instagram.com/design_ops_aligned/
• TikTok: https://www.tiktok.com/@designopsaligned
• X: https://x.com/DOAligned

Chương

1. Introduction and Darren Hood's Background (00:00:00)

2. Specializations and the Importance of Fundamentals (00:05:14)

3. The Role of Wireframes in UX Design (00:08:27)

4. The Rush to Learn UX and the Detrimental Effects (00:13:22)

5. The Need for a Scientific Approach to UX (00:17:26)

6. The Challenges of Promoting True UX (00:21:47)

7. Understanding Users and Their Pain Points (00:26:05)

8. Introducing LX (Learning Experience) Design (00:28:07)

9. Missing Elements in the Industry (00:36:01)

10. Managing the Encroachment of Other Teams (00:39:09)