311: Tackling a Rebrand in Helena, Montana, with Brandon Pendergast

Destination Marketing Podcast

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2M ago 15:14

MP3•Trang chủ episode

In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success.
“We communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.” -Brandon Pendergast
Visit Helena
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