#037 – Nudo Weddings

Destroy Digital

Weddings don’t really have to cost your home deposit. Seriously. At half the cost of a regular wedding, you’ll still be able to have your smashed avo for brekky (or lunch, if you’re so inclined). Nudo is here to make your day and their landing pages need to say so.

Making sure that your audience can find your new and improved solution is critical to any disruptor. From your website to your landing pages, you need to be very clear about your offering. Why should a customer go with you instead of the run-of-the-mill solution?

Websites usually aren’t a hard sell environment. They are usually a demonstration of expertise and trust. However, making your landing pages do the sell is exactly what they are for.

Get targeting with Landing Pages.

Using landing pages to drive enquiries is a legitimate way to sell the dream. Different people have different buying triggers. Each landing page can carry a different message for each audience. This way you can create a stack of messages that cater to them without diluting your main brand message.

A/B Testing is critical

Can’t say this often enough. You need to test. And then test again. This is similar to constantly getting customer feedback. A/B Testing needs to be built into your marketing DNA. It’ll really improve your conversion rates.

Check out the Nudo landing page here. And their corporate website here.

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