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How to avoid a publicity stunt disaster
Manage episode 210974153 series 2376192
Recently, two Victoria BC groups tried to garner publicity with stunts - and failed miserably. The first, Fresh Coast Eatery, took to Instagram with a photo that was derided as fat shaming, in order to promote its healthy cuisine. The second, a stunt promoting a local comedy show, subjected white males to ticket prices double those of non-white males and females - allegedly to put the spotlight on white male privilege.
What might they have done differently? I got on the air with CFAX's Mark Brennae to discuss the do's and don't's of publicity stunts.
98 tập
Manage episode 210974153 series 2376192
Recently, two Victoria BC groups tried to garner publicity with stunts - and failed miserably. The first, Fresh Coast Eatery, took to Instagram with a photo that was derided as fat shaming, in order to promote its healthy cuisine. The second, a stunt promoting a local comedy show, subjected white males to ticket prices double those of non-white males and females - allegedly to put the spotlight on white male privilege.
What might they have done differently? I got on the air with CFAX's Mark Brennae to discuss the do's and don't's of publicity stunts.
98 tập
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